The Hardest Part of Starting a Business Isn't the Launch—It's Finding the Right Idea

If you’ve ever dreamt about starting your own business, you probably imagined the exciting parts: launching, getting your first customers, maybe even seeing your brand grow. But here’s the thing—the hardest part isn’t launching. It’s finding the right idea in the first place.

The Overwhelming Sea of Choices

It’s easy to get lost in the sea of business ideas. Should you start a product-based business or a service-based one? Should it be something completely new or an improved version of an existing idea? Should it align with your passions, or should you just go for what’s profitable?

Most people get stuck here. They overthink, research endlessly, and wait for the “perfect” idea—one that guarantees success, low risk, and instant demand. Spoiler alert: that idea doesn’t exist.

A moment of inspiration: contemplating a new business idea over a warm cup of coffee.

How I Found My First Right Business Idea (And Why It Worked)

When I started my first business, a healthy food delivery service, I had zero experience in the food industry. I wasn’t a chef. I didn’t have a background in nutrition. What I did have was a problem I personally wanted to solve—I was busy, wanted to eat healthy, and couldn’t find a convenient option in my city. So, I built the solution.

That’s the trick: The best business ideas solve a real problem. And ideally, one that you understand deeply because you’ve faced it yourself.

The Three-Step Formula for Finding a Right Business Idea

If you’re stuck, here’s a simple formula to help you:

1. Look at Your Own Life - What problems do you face daily? What do you wish existed but can’t find?

2. Look at What People Already Spend Money On - If people are already paying for something, there’s a demand. Can you do it better, cheaper, or with a unique twist?

3. Look at What You Enjoy or Are Good At - You don’t need to be an expert, but building a business is a marathon. If you hate the topic, you won’t last long.

   
   

What Stops People from Choosing Business idea?

Fear. Fear of picking the wrong idea. Fear of failure. Fear of wasting time. But here’s the truth: you don’t need the perfect idea. You need an idea that’s good enough to start with. Because clarity comes from action, not endless thinking.

The moment you start testing an idea, you’ll learn what works and what doesn’t. You can pivot, refine, and improve as you go. But nothing happens if you never start.

Final Thoughts

If you’re waiting for the perfect business idea, stop. Instead, focus on identifying a real problem you or others face and commit to solving it. The best ideas aren’t found by thinking—they’re found by doing.

So, what problem have you noticed lately that you could turn into a business? Let me know in the comments!

Want more tips on starting your own business? Follow along as I share my journey, lessons learned, and practical steps to help you turn your idea into reality. I'm sure that you already have a right business idea in your mind.